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SBC Summit Malta 2025 will position the future of sports wagering at the heart of its agenda with the launch of the Next-Gen Sports Betting track, a positive series of sessions checking out the technologies, player behaviours, and product methods sustaining the next stage of market growth.

Taking place on Thursday, 12 June at the InterContinental Hotel in St Julian's, the track will feature 5 expert-led sessions covering AI combination, the emerging esports wagering market, and the future of in-play wagering across numerous sports.

Rasmus Sojmark, Founder and CEO of SBC, stated: "Sports wagering is being redefined in real time-by brand-new technologies, brand-new user habits, and new content formats. This track uses a direct line into the innovations and strategic shifts betting experts require to understand to stay competitive in an increasingly fragmented market."

The track will open with a session checking out how conventional sports betting operators are accepting new innovations to bring in the next generation of gamblers. What's Next for Sports Betting? will join Billy Cook (iGaming Consultant), Simon Flynn (Sports Betting Consultant), Nika Gigashvili (Managing Director/ Partner, SMH), and Nick Laconico (CEO, Megabet Plus) to take a look at how real-time betting, AI-powered insights, and emerging gamer trends are changing the industry to satisfy needs for faster, more interactive, and customised betting experiences.

The panel Football - Is In-Play Betting Slipping Away? will examine the future of in-play wagering, long thought about a cornerstone of the sports betting experience. As audiences shift from watching complete matches to consuming highlights and short-form content on platforms such as TikTok, how will the market adapt? Mkhitar Kafyan (Product Marketing Manager, Totogaming), Owen Ordway (Head of Sports, Rooster), and Russell Yershon (CEO, Connecting Brands) will check out how altering seeing practices are impacting live engagement and what operators can do to equal developing fan behaviour.

The session Modularisation of Sportsbook Platforms - The Future of Flexibility & Speed will look at how separating sportsbook systems into flexible parts is helping operators move quicker and remain competitive. Kurt Carabott (Product Consultant), Sam Goodall (Senior Account Manager, Square in the Air), Denis Romanovskiy (Deputy CTO, SOFTSWISS), and Simon Westbury (Sportsbetting Expert) will check out how modular architecture supports quicker item rollouts, higher control, and better adaptability to market modifications.

The track likewise includes two useful workshops created to assist delegates reinforce their wagering knowledge. Why Betting on Esports Isn't Dead. It's Just Beginning will see Christoffer Andersson (COO, 500. gambling establishment) and Simon Westbury (Sportsbetting Expert) lead a hands-on session on how esports is changing the betting landscape. Meanwhile, the Exclusive Sports Trading Academy, Enhance Your Betting and Modelling Skills, hosted by Jonathan Smith (Founder, Sportsbook Training Services & Sportsbook Models), will cover the essentials of how odds are set, why they change, how to manage wagering spending plans, and what brand-new patterns are forming the industry.

The Summit Malta 2025 program likewise features the Europe: Regulation & Compliance track, attending to cross-border licensing obstacles and regulatory harmonisation, and Casino Evolution, where industry leaders will highlight advancement video gaming technologies reshaping gamer experiences.

Secure your area at SBC Summit Malta with our discounted 'Group Pass'. For groups of three or more, you can get access to three days of networking, exhibition, and conference content for the rate of EUR400 (a discount rate of EUR200 off a Complete Event Pass).